Just in time for the holidays: Japan’s favorite toys of 2018

December 11, 2018
by Rakuten.today
Just in time for the holidays: Japan’s favorite toys of 2018

When it comes to choosing the best toys of the year, Rakuten doesn’t simply play around. Last month, Rakuten Ichiba announced the winners of the second annual Rakuten Toy Awards at Crimson House in Tokyo. The prize was awarded based on a combination of e-commerce data and counsel from toy aficionados such as education expert Dr. Kazuo Hiraki of Tokyo University and children’s author Toshiyuki Iwaki. Rakuten Ichiba itself enjoys a certain level of authority on the subject: With more than 10,000 shops selling toys, the platform attracts many Japanese parents looking to fill Christmas stockings and purchase gifts for their […]

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