Rakuten brings fashion styling to Japan's countryside

October 10, 2018
by Rakuten.today
Rakuten brings fashion styling to Japan's countryside

For years, fashion scouts from around the world have scoured the streets of Tokyo’s trendy Harajuku and Shibuya neighborhoods with an eye on the latest couture trends and underground labels, a testament to Tokyo’s remarkable staying power as a global fashion hub. But while Japanese street and high fashion brands like Visvim and SOPHNET are flying off shelves in major cities across Asia and America, much of rural Japan has historically found itself on the outside looking in when it comes to homegrown fashion brands, finding it challenging to learn about, try on, or receive advice about the latest trends. […]

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