Rakuten's newest global partnership starts strong at Spartan World Championship

October 3, 2018
by Rakuten.today
Rakuten's newest global partnership starts strong at Spartan World Championship

Athletes from across the globe gathered in Lake Tahoe, California last weekend to compete for the Spartan World Championship title. For competitors, the event marked the culmination of months of hard work, including a gauntlet of national and regional championship qualifiers – all for the honor to vie for obstacle racing’s top crown: Spartan World Champion. But it wasn’t only the athletes who fought tooth and nail to reach this point. For Spartan, the world’s largest obstacle race and endurance brand, which started as labor of love for founder and CEO Joe De Sena more than a decade ago (and […]

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