How Rakuten rebranded: From PriceMinister to Rakuten France

September 5, 2018
by Rakuten.today
How Rakuten rebranded: From PriceMinister to Rakuten France

2018 was a year of great change for PriceMinister. In March, the company–which joined the Rakuten group in 2010–officially rebranded to Rakuten PriceMinister, and has since transitioned to Rakuten France. So, how do you rebrand one of the most recognizable brands in French e-commerce without loosing the connection built up between employees, partners, and most importantly, millions of users over the past 17+ years? We spoke to Alexia Lefeuvre, Head of Communications at Rakuten France to get the inside scoop. First off, congratulations on the rebrand! But why now? PriceMinister is one of the strongest brands in France and we […]

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