Pop-up panda cafe charms Rakuten fans in Tokyo's Omotesando neighborhood

August 23, 2018
by Rakuten.today
Pop-up panda cafe charms Rakuten fans in Tokyo's Omotesando neighborhood

Japan’s favorite panda is turning five! The Okaimono Panda (or Shopping Panda) has come a long way since joining the Rakuten team as a free sticker pack for the Japanese messaging app Line back in 2013. Five years and 26 sticker packs later, Rakuten’s official shopping mascot has amassed a dedicated following in Japan and across Asia. Mascots are an integral part of Japanese corporate culture, and the country is flooded with lovable characters representing everything from tourist destinations to train manners. Despite this competitive environment, the Okaimono Panda was recently voted Japan’s favorite corporate mascot in a survey by Nikkei […]