Ready yourself for the future of influencer marketing: Shopstyle

August 7, 2018
by Rakuten.today
Ready yourself for the future of influencer marketing: Shopstyle

Did you know that 57 percent of US consumers follow an online blogger or social influencer? Or how about this one: that 88 percent of consumers who follow an influencer have made a purchase based on one of their recommendations? Influencer marketing is not new, but it has grown in importance in the recent years due to shifting online trends, social media and consumer preferences. According to Gerardo A. Dada of the Forbes Communications Council, influencer marketing is using the reach, contextual credibility and salesmanship of online content creators to increase awareness for brands and boost sales of their products. And […]

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