Rakuten’s new logo underlines “One” corporate identity

June 26, 2018
by Rakuten.today
Rakuten’s new logo underlines “One” corporate identity

2017 was a momentous year for Rakuten. In the midst of celebrating the 20th anniversary of its founding, the company launched a bold strategy to unify its brands around the world. Today, Rakuten took the next step in this strategy with the announcement of an eye-catching new brand logo that literally underlines its ambition to take on society’s next great challenges, while paying homage to its founding principles and Japanese heritage. Since its founding, Rakuten has strived to take on new challenges and redefine expectations. In 1997, at a time when it was said that “people won’t shop on the […]

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