Indulging dads: Top Father’s Day trends in Japan from Rakuten

June 13, 2018
by Rakuten.today
Indulging dads: Top Father’s Day trends in Japan from Rakuten

Break out the sake and eel, because it’s that time of the year! Father’s Day doesn’t have a long history in Japan as it enjoyed very little recognition until the 1980s. According to data released last month by Rakuten Research, the occasion still struggles to receive the attention of Mother’s Day, with less than 20% of the Japanese populace aware of the exact date. Nevertheless, Japanese dads aren’t being completely neglected. Gift-giving is a common practice and the Rakuten Research data suggests that Japan’s daughters are taking on more than their fair share of showing appreciation. Nearly 50% of women […]

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