By empowering society through sustainable development, Rakuten stays true to its roots

June 5, 2018
by Rakuten.today
By empowering society through sustainable development, Rakuten stays true to its roots

On May 20, Rakuten and FC Barcelona launched “Goals Beyond the Game,” a unique campaign designed to raise awareness of Sustainable Development Goals (SDGs). The initiative encouraged people to post and share their own SDG pledges, reaching out to millions through promotion across 64 Rakuten services spanning 9 countries, as well as FC Barcelona’s global digital channels. As part of the campaign, 11 “Young Ambassadors” were selected by Rakuten from a pool of young applicants to represent their own SDGs at Camp Nou, FC Barcelona’s home ground. The Young Ambassadors escorted Barca players onto the pitch before their final match […]

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