Millennial experiences and ’90s nostalgia: Japan’s top consumer trends for 2017

December 14, 2017
by Rakuten.today
Millennial experiences and ’90s nostalgia: Japan’s top consumer trends for 2017

Each December, Rakuten sifts through mountains of data from its Rakuten Ichiba marketplace to create an annual “Hit Ranking,” a celebration of the year’s standout consumer trends. While 2016 gave Japan wacky hybrids (remember cronuts?) and superfoods, the 2017 ranking highlights several interesting generational behaviors that mirror wider social trends. Below […]