E-commerce as a catalyst: New and old retail principles

June 22, 2017
by Rakuten.today
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E-commerce as a catalyst: New and old retail principles

An e-commerce site is not just a neatly organized catalog of products; it can be a catalyst for engaging and enriching shopping experiences. We launched the Rakuten marketplace 20 years ago and since then I’ve seen some competitors woo consumers with an approach that bears more similarity to an online […]