Rakuten Marketing Insights: What Makes People Love the Brands They Love

May 18, 2017
by Rakuten.today
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Rakuten Marketing Insights: What Makes People Love the Brands They Love

In today’s consumer-driven world, there’s an onslaught of competing products that have identical features but differing brand names. We can’t help but wonder what it is that makes us love certain brands; why are we so loyal to some but not others? To better understand brand fidelity, the Rakuten Marketing […]