Go Global But Stay True To Your Roots

January 27, 2016
by Rakuten.today
Go Global But Stay True To Your Roots

Eighty percent of new engineers joining Rakuten are now non-Japanese. This is a number I am very proud of. Wherever I go in the world, people ask me why this is. They ask me if this is about ‘diversity', or whether a Japanese company should be looking inside its own country to build a workforce. All fair questions, but it's not that simple. The real question is: in the age of global business, can you recruit internationally and still keep the cultural values that built your brand? I believe that you not only can, but you must.[…]

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