How important is social media for e-commerce: 3 things you need to know

November 18, 2015
by Rakuten.today
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How important is social media for e-commerce: 3 things you need to know

When it comes to reaching customers, mass media marketing has been the go-to tool for online retailers for years. In the age of the ‘empowered consumer', throwing out one or two messages about your business to a mass audience and hoping it sticks is no longer enough. But that's nothing new. The question is: should social media be a choice, or is it a critical lifeline for today's businesses – especially those that live online? This topic was put under the microscope at Rakuten Future Forum Taiwan 2015.[…]