AR Filter
Virtual Background
Service's Activities
Diversity at Rakuten

Walk Together with Pride 2022｜Rakuten Group, Inc.

Embracing the diversity around us!

Rakuten envisions a world where all communities are accepted without exception.
As LGBTQ+ allies, we join hands and unite our voices to create a space
where no one faces discrimination based on their gender identity or sexual orientation.
Together we are working to transform minds and hearts across society to embrace true inclusiveness.
Rakuten envisions a world where all communities are accepted without exception. As LGBTQ+ allies, we join hands and unite our voices to create a space where no one faces discrimination based on their gender identity or sexual orientation. Together we are working to transform minds and hearts across society to embrace true inclusiveness.

Rakuten presents
"World of Pride"

The World of Pride is a 360° Augmented Reality (AR) filter created to show our support
for LGBTQ+ communities. It represents inclusivity and tolerance, and is a positive space
for LBGTQ+ individuals and their allies.
The World of Pride is a 360° Augmented Reality (AR) filter created to show our support for LGBTQ+ communities. It represents inclusivity and tolerance, and is a positive space for LBGTQ+ individuals and their allies.
Scan the QR code to access the filter
Click the QR code to access the filter
InstaQR
TO INSTAGRAM
FacebookQR
TO FACEBOOK

How to access AR Filter

StepOne
STEP 1
Scan the QR code to access the filter
Click the QR code to access the filter
* You need to install/update to the latest version of the app.
* You need to login to your account.
StepTwo
STEP 2
Use your rear camera!
* Tap the bubble to start
StepThree
STEP 3
Turn 360° to explore the World of Pride!
SpeechBubble

#WalkTogetherWithPride
How many Pride hearts
did you manage to find in the World of Pride?

Spread the love and share this filter
with your family and friends!

SpeechBubble

#WalkTogether
WithPride

How many Pride hearts
did you manage to find in the World of Pride?

Spread the love and share this filter with your family and friends!

Download PRIDE Virtual Backgrounds!

PrideBackgroundOne
Download
PrideBackgroundTwo
Download

Rakuten Service's Activities

Rakuten Group aims to build a society where all individuals can live their lives to the fullest and actively
contribute without discrimination.
Please check the details below.

Rakuten Group aims to build a society where all individuals can live their lives to the fullest and actively contribute without discrimination. Please check the details below.

viki

A collection of some of our
favorite LGBTQ+ dramas

kobobtw

A collection of some of our
favorite LGBTQ+ books

viber lens

Try the PRIDE Viber lens

viber stickers

Download PRIDE stickers
on Viber

Diversity at Rakuten

diversity

Rakuten respects the unique qualities of all our diverse stakeholders around the world, no matter who they
love or how they identify, from employees, and customers to partners and other communities. ...read more

We nurture a safe and inclusive workplace for employees to focus on their work without fear of
any discrimination. Rakuten’s company benefits for married spouses includes same-sex partners of all genders.
Our ‘Rakuten LGBTQ+ Network’ community provides training and information for both LGBTQ+ employees
and allies.

We strive to be pioneers in what we choose to do – be it driving innovation in cutting-edge technology or
championing awareness around LGBTQ+ acceptance and encouraging dialogues on diversity which includes
gender, race, ethnicity, religions, age and disabilities.

Learn More
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