Collaborate,Innovate,Empower.
Our culture is the driving force ofevery team member’s journey
Culture is the key…
That unlocks opportunities for success.
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MESSAGE

A career at Rakuten is one defined by abundant career potential, mobility across industries, and access to rich cultural exchanges among a global workforce.

We harness the diversity of our organization to drive innovation while staying mindful of our commitment to inclusivity.

We want to offer the best experiences possible because we believe in the power of our people. We do this through our commitment to corporate culture.

A career at Rakuten is the doorway to a journey characterized by endless possibilities, defined by you and supported by us.

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CULTURE EXPERIENCES

As an employee at Rakuten, your journey is guided by our Culture Experiences. Each of these (4) Culture Experiences serve as doorways that every team member will open throughout their time at Rakuten.

Tap to discover Rakuten’s culture through the stories of those who embody it, our people.

* The titles and departments of the individuals featured may have changed since the time of filming.

  • Be One Global Team
    Poom always longed to experience the world and hoped to merge passion with his profession by joining the global Rakuten Travel team. Today, Poom is the Manager of Rakuten Travel’s Growth Hack Development Group. He gets to explore the world both outside the office through his travels and inside the office beside his global team.
  • Realize Your Dreams
    Mirai joined Rakuten in 2013, drawn by its openness to diversity. With an international background and a passion for connecting people, culture, and storytelling, she began her journey in PR for Rakuten Travel.
    She later proposed and launched Rakuten’s first Employer Branding function, helping foster a workplace where employees feel a true sense of belonging (Ibasho). Today, she champions a culture where differences are valued as strengths, empowering employees to thrive as their authentic selves.
  • Reach New Heights
    Yuki, originally from Saga Prefecture, was drawn to Rakuten’s mission to empower local communities and joined the company with strong conviction.
    When asked to take on the unexpected challenge of leading Vissel Kobe, Rakuten’s professional football club in Japan’s top-tier J1 League, he rose to the occasion. He worked with determination to keep the team competitive and now fosters a culture of unity and passion while helping the club contribute to the vitality of the local community.
  • Empower A Better World
    Vanessa harnesses her passion for sports and applies some of the key principles of sportsmanship - not giving up, believing in yourself, and respecting your opponent - to create an environment where her team members can excel. Vanessa believes sports can change people and people can change the world. She strives to instill this belief in her team members as she empowers them to make an impact on the world through the work they do together.
  • Poom always longed to experience the world and hoped to merge passion with his profession by joining the global Rakuten Travel team. Today, Poom is the Manager of Rakuten Travel’s Growth Hack Development Group. He gets to explore the world both outside the office through his travels and inside the office beside his global team.

    Be One Global Team
  • Mirai joined Rakuten in 2013, drawn by its openness to diversity. With an international background and a passion for connecting people, culture, and storytelling, she began her journey in PR for Rakuten Travel.
    She later proposed and launched Rakuten’s first Employer Branding function, helping foster a workplace where employees feel a true sense of belonging (Ibasho). Today, she champions a culture where differences are valued as strengths, empowering employees to thrive as their authentic selves.

    Realize Your Dreams
  • Yuki, originally from Saga Prefecture, was drawn to Rakuten’s mission to empower local communities and joined the company with strong conviction.
    When asked to take on the unexpected challenge of leading Vissel Kobe, Rakuten’s professional football club in Japan’s top-tier J1 League, he rose to the occasion. He worked with determination to keep the team competitive and now fosters a culture of unity and passion while helping the club contribute to the vitality of the local community.

    Reach New Heights
  • Vanessa harnesses her passion for sports and applies some of the key principles of sportsmanship - not giving up, believing in yourself, and respecting your opponent - to create an environment where her team members can excel. Vanessa believes sports can change people and people can change the world. She strives to instill this belief in her team members as she empowers them to make an impact on the world through the work they do together.

    Empower A Better World
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CULTURE ASSETS

At Rakuten, we've identified 7 unique culture assets which guide us to embody our culture and create an inclusive work environment characterized by a collective sense of empowerment. These assets serve as a playbook for how we operate as a company and community and direct how we move through the world. To learn more about the culture assets, drag and select the icons on the screen.

Power of Our Ecosystem
Be One Global Team
Power of Our Ecosystem
Power of Our Ecosystem
The Rakuten ecosystem consists of 70+ services offered to over 1.7 billion members, spanning 30+ countries across the globe. As a company, we constantly expand into new spaces, discover new ways of working with others to reach even bigger goals and explore new possibilities in a changing world.
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Rakuten CULTURE FILM
Rakuten CULTURE FILM
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