Rakuten SUPER MATCH 2023

Vissel Kobe at Japan National Stadium: Kicking Off a Future Together

On October 21, 2023, the "Rakuten SUPER MATCH" at the Japan National Stadium conveyed a powerful message for the future alongside Vissel Kobe's match. This event was firmly rooted in the concept of "Powered by Sports. Playing for All. A BETTER FUTURE TOGETHER."

Outside the stadium, Rakuten Group established an interactive photo booth where visitors could digitally capture photos with Vissel Kobe players. Attendees had the option to select and add messages promoting future-oriented actions, such as "Small actions lead to great support," to their photos. The booth proved exceptionally popular, with a queue extending until the very start of the match. Inside the booth, messages were displayed not only from Vissel Kobe players but also from athletes across various other sports genres, offering a unique opportunity to consider the future of sports from diverse perspectives.

At food and beverage stalls both inside and outside the Japan National Stadium, Rakuten Group thoughtfully introduced drink cups made from recyclable LIMEX and cutlery crafted from environmentally friendly materials. Dedicated collection bins were also strategically installed, actively promoting effective upcycling and recycling practices. Furthermore, Rakuten Group successfully offset half a day's worth of CO₂ emissions from visitors, as well as the significant CO₂ emissions (134 tons) from the travel of Vissel Kobe players and staff for this "Rakuten SUPER MATCH," by utilizing J-Credits derived from renewable energy.

During the pre-match kick-in ceremony and the half-time talk session, former Vissel Kobe player Tomoaki Makino made a special appearance and eloquently spoke about his vision for the future of sports. Additionally, unique experiences such as "Escort Kids" and "Flag Kids" were provided, allowing children the unforgettable opportunity to stand directly on the pitch.

On this memorable day, the event successfully delivered an unparalleled opportunity for over 50,000 soccer fans gathered at the Japan National Stadium to experience and actively put into practice the core values of "Powered by Sports. Playing for All. A BETTER FUTURE TOGETHER" through the exhilarating act of sports spectating.

*All player information is as of the time of the event.