Believe in the Future: The Challenge Continues

On February 7, 2022, Rakuten celebrated its 25th anniversary.

In 1997 they said, "People don't buy things on the internet."
Rakuten Ichiba began with the idea of making it easier for anyone,
including local and regional merchants, to open their own online store, without having to be tech savvy.

25 years later, Rakuten continues to work to create new value – not only in shopping,
but in diverse fields such as travel, finance, mobile communications and sports.

At Rakuten, we believe in the future.
This year, we are turning a new page in our commitment to sustainability, with an even stronger focus on creating a greener society.

To achieve these goals and make real change in the world,we will continue to draw on technology and business innovation,and we will pursue value in new ideas, rather than just accepting existing expectations.

Chairman and CEO, Rakuten Group

Hiroshi Mikitani

Gratitude: Empowering the future

For 25 years, we have walked together with so many customers and partners.

Thank you for believing in the future with us and continuing to support our shared vision. Because of you, Rakuten can keep taking on the challenges the future holds.

We would like to express our gratitude to all of you for your support – and use it as a powerful force to inspire the creation of a brighter tomorrow and a better society. We will continue to create new value and innovate to make society more equal and prosperous for all.

25 Years of Rakuten History

Since founding in 1997, innovation has been at the core of who we are. With the mission of "empowering people and society through innovation and entrepreneurship," and in line with our vision as a Global Innovation Company, we have engaged in a diverse portfolio of businesses and services. Here are some key milestones in the history of the Rakuten Group so far.