Gratitude empowers the future
For 25 years, we have walked together with so many customers and partners.
Thank you for believing in the future with us and continuing to support our shared vision. Because of you, Rakuten can keep taking on the challenges of the future.
We would like to express our gratitude to all of you for your support, and to use it as a powerful force for a better society. We will continue to create new value and innovate to make society more equal and prosperous for all.
Since Rakuten was founded in 1997, innovation has been at the core of who we are. With the mission of "empowering people and society through innovation and entrepreneurship," and in line with our vision as a Global Innovation Company, we have engaged in a diverse portfolio of businesses and services. Here are some key milestones in the history of the Rakuten Group so far.