Rakuten is proud to be the Global Innovation and Entertainment Partner
and Global Presenting Partner of the Davis Cup ⁠- the premier international team event in men’s tennis.
Partnering with this prestigious tournament is an important step forward in Rakuten’s mission to inspire and empower people around the world.

Rakuten supports the Davis Cup by leveraging its innovative services
and technology to maximize the fan experience in-stadium and via digital channels.
The newly revamped competitive format revitalizes the competition,
driving exciting new opportunities to engage fans and embracing innovation.