Cookie Policy

  • Rakuten uses cookies on this website. You can find out more about cookies and how to control them in the following information.

    By using this website, you agree to the use of cookie in accordance with this Cookie Policy. In particular, you accept the use of Analytics Cookies and Advertising Cookies as described below.

What are cookies?
  • Cookies are small text files that a website saves on your device when you visit our website. Cookies enable the site to remember your preferences, such as login and language, over a period of time, so you don’t have to keep entering the same information every time you come back to the site.

Types of Cookies We Use
  • Rakuten uses three types of cookies on this website.

1. Strictly Necessary Cookies

  • These are essential cookies that let you move around the website and use its features, such as accessing secure areas of the website. Without these cookies, certain services you have asked for cannot be provided.

2. Performance Cookies

  • These cookies are used to collect information about how visitors use our website, including the number of anonymous visitors and which pages they visited most often. Rakuten uses this information to help us improve the performance of our website, for example, by ensuring that visitors find what they are looking for easily.

    Our website uses the following Adobe Analytics cookies.

    Cookie Name

    Cookie Type

    How Cookie Works

    s_vi

    Third party cookie/ persistent (2 years)

    This is used to identify unique visitors, with an ID and timestamp.

    s_sess

    First party cookie/
    Session

    Value for measurement during a session such as clickmap.

    s_pers

    First party cookie/
    persistent (2 years)

    Value for measurement beyond sessions such as visit experience.


    If you prefer not to accept these cookies, you can opt out from the following pages.
    First party cookies: https://rakuten.112.2o7.net/optout.html?popup=1&locale=en_US
    Third party cookies: https://www.adobe.com/sea/privacy/opt-out.html

3. Advertising Cookies

  • This website uses Google Analytics with remarketing and advertising reporting features, linked to Google AdWords. Rakuten uses these cookies to advertise online, create reports and to help us improve the site. Additionally, first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google DoubleClick cookie) are used together to inform, optimize, and serve ads based on visitors’ past visits to our website, and report how ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

    Cookie Name

    Cookie Type

    How Cookie Works

    _ga

    First party cookie/
    persistent (2 years)

    Used to distinguish visitors.

    _gat

    First party cookie/
    Persistent (10 minutes)

    Used to throttle request rate.


    If you prefer not to allow the use of Google Analytics for advertising, you can opt out using the Google Ad Settings. Otherwise, if you choose not to accept the use of Google Analytics cookies, you can do so by installing an opt-out plug-in provided by Google at https://tools.google.com/dlpage/gaoptout?hl=en.

How to control cookies
  • Most web browsers automatically accept cookies. However, you can choose not to accept the use of cookies, and delete all the cookies currently stored on your device. To find out more detail about how to do this, visit www.allaboutcookies.org.
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