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Kay

Graduate of International Liberal Studies

Joined in 2016

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Marketing Research Consultant
Rakuten Insight Business

What are your current responsibilities?

The primary business of Rakuten Insight, where I work, is marketing research. We not only conduct research, but also help clients develop marketing strategies that involve Rakuten’s big data-powered marketing solutions. Our clients are often marketers, so we help them clarify and solve marketing issues regarding their brands and services. I spend more than half the week visiting clients to discuss the challenges they face and the sort of data that help to indicate productive improvements. Every day, I try my best to offer valuable support and provide data and insights that only Rakuten can offer.

What do you find challenging and exciting about your job?

I think it has been quite apparent in the past few years that various kinds of data are available around the world that are all linked in some way. For example, TV viewership data and ad reach data are being utilized as sources of big data. All manner of data is extracted from people’s smartphones for marketing purposes as well. I find my job in creating and proposing cutting-edge marketing solutions at Rakuten, which possesses structured big data, is not only a great learning experience for me personally, but also provides me many great opportunities to be involved in large-scale projects. Occupying this position at my age, I can’t help but feel both fulfilled and motivated.

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What do you try to keep in mind when approaching your work on a daily basis?

As a business division that often works as a team, it is essential for each member to fulfill his or her role. In order to increase your presence on the team, you need to have some sort of skill that sets you apart from the others. I always try to be cognizant about the resources or knowledge I need to acquire in order to fulfill this necessity. I adopted this personal goal after trying to think of ways to make myself shine within a department full of talented seniors and colleagues. For example, if I were to join a team made up of experts in mass marketing, I would study digital marketing methods. I believe that such an approach is necessary not only to improve myself, but also to create a well-balanced organization.

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What does your typical workday look like?

After arriving at the office, I check my mail and prepare my to-do list for the day. When I do this, I try to set deadlines for my tasks to strengthen my focus and prevent myself from working inefficiently. After lunch, I often spend the afternoon and evening with clients outside the company. Opportunities to discuss strategy with top-notch marketers from each company is the driving force that helps me grow. After returning to the office, I report my progress, and the time I spend reflecting on what I learned and gained that day is very valuable to me.

SCHEDULE

08:30
Arrive at work and check my email. Prepare my to-do list for the day with deadlines for each task.
10:00
Check on each team member’s progress. Meetings are usually held in the morning with the purpose of sharing case studies.
13:00
Lunch with team members. At the company cafeteria we talk about everything from our personal lives to work-related topics.
15:00
Meeting at a client’s office. Many of Rakuten Insight’s clients are major corporations, with whom we discuss research issues regarding strategic planning with their most experienced marketers.
17:00
After returning to the office, I prepare materials for client proposals. I customize solutions according to marketing issues utilizing Rakuten’s big data.
18:30
Report progress to the project members by email.
19:00
Leave the office. Another fulfilling day of work.

*This article is based on information provided at the time of the interview.

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  • Information Security / Privacy Governance Specialist
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  • Product Management
  • Development Support(Q&A, etc.)