Together, we change the game.

Our vision is to become a global innovation company that contributes to society by creating value through innovation and entrepreneurship.

About us

We started in 1997 as a group of impassioned people gathered around a table in a small office in Tokyo. Today, with a transformative presence in e-commerce, digital contents and FinTech, Rakuten aims to become a leader in global innovation.

Our services connect hundreds of millions of users who spend more, are more sophisticated, and place themselves consistently ahead of the curve. By understanding and responding to their needs and desires, we bring them the joy of discovery and empowerment.

In everything we do, we remain true to the entrepreneurial spirit of our founder and CEO, Hiroshi Mikitani, who reminds us that innovation has the power to make our world a better place and that great ideas are the one currency that truly spans the globe.

Scale and Reach

  • Established
    in Tokyo

  • Rakuten goes public through
    an IPO

  • Enters Forbes
    Top 20

  • Surpassed
    JPY10 trillion
    global GTV

  • Over
    1 billion
    members worldwide

  • 1997
  • 2000
  • 2012
  • 2016
  • 2016

Global network

We have businesses all over the world. Check us out.

Global network

Rakuten live