Internet Service Segment
Provides a diverse range of internet services catering to shopping, lifestyle, and leisure needs, alongside advertising and media businesses, global services, and sports-related businesses.
Commerce & Marketing Company
Japan
Rakuten Fast Delivery Mart
Daily necessities sales service for fast delivery
Core legal entity: Rakuten Group, Inc.
Rakuten Mart
Online grocery delivery service by Rakuten Mart, Inc.
Core legal entities:Rakuten Mart, Inc.
Rakuten Bic
Electronics e-commerce site by Rakuten Group, Inc. and BIC CAMERA INC.
Core legal entities:Rakuten Group, Inc., BIC CAMERA INC.
Rebates
A point-back service offering Rakuten Points for shopping on various affiliated official online stores
Core legal entity: Rakuten Group, Inc.
Rakuten Rakuma
C2C marketplace app where users can purchase unneeded items from other users, as well as second-hand products from dealers
Core legal entity: Rakuten Group, Inc.
Rakuten SUPER LOGISTICS
Distribution and fulfillment services for Rakuten Ichiba merchants and Rakuten Group services
Core legal entity: Rakuten Group, Inc.
Rakuten Farm
A Rakuten Group service offering organic and environmentally friendly fresh produce sourced from select farmers.
Core legal entity: Rakuten Group, Inc.
Rakuten Travel
An online travel reservation service available worldwide, including Europe, the U.S. and Asia.
Core legal entity: Rakuten Group, Inc.
Rakuten Travel Experiences
A booking service offering tours, activities, tickets and other travel experiences in Japan and internationally.
Core legal entity: Rakuten Group, Inc.
Rakuten STAY
Accommodation facilities brand for vacation rentals
Core legal entity: Rakuten STAY, Inc.
Rakuten Car
Automotive service brand such as purchase and sale of cars, car washing, and vehicle inspection
Core legal entities: Rakuten Group, Inc., Rakuten Car, Inc.
Rakuten CarShare
A car sharing reservation service offered by Rakuten and its partner car sharing companies. Features include a fee system based on the amount of time a vehicle is used and the distance driven, as well as a simple and flexible booking system.
Core legal entity: Rakuten Group, Inc.
Rakuten Magazine
Online magazine subscription service offering more than 250 publications in 11 genres
Core legal entity: Rakuten Group, Inc.
Rakuten RAXY
A beauty media, providing information on cosmetics, makeup techniques, and campaigns.
Core legal entity: Rakuten Group, Inc.
DREAM Business
Internet leisure services affiliated with public agencies and regional governments
Core legal entity: Rakuten Group, Inc.
Rakuten regional revitalization
Working with local governments across Japan to discover solutions to the issues they face through the use of a diverse selection of Rakuten Group services.
Core legal entity: Rakuten Group, Inc.
Rakuten Pasha
Advertising service which allows businesses to reward customers with Rakuten Super Points for their in-store purchases
Core legal entity: Rakuten Group, Inc.
Rakuten PLAY
A streaming guide for Leading Video-on-demand Services in Japan
Core legal entity: Rakuten Group, Inc.
Minnano Ticket
A ticket resale service that utilizes NFT technology to facilitate secure and reliable transactions for sports, music, and event tickets.
Core legal entity: Rakuten Group, Inc.
Rakuten Collection
An entertainment service specialized in limited goods such as popular character products
Core legal entity: Rakuten Group, Inc.
Global
Rakuten Travel Xchange
A hotel accommodation wholesale and travel technology service providing travel retailers around the world with easy access to hotel rates and inventories through a single source platform
Core legal entity: Rakuten Travel Xchange Pte. Ltd.
Ad & Media Company
Japan
Rakuten Super Mini Job
Crowd sourcing service that assigns simple tasks such as market research and data sorting to Rakuten members
Core legal entity: Rakuten Group, Inc.
Rakuten Super Point Screen
Advertisement delivery app for smartphones with which Rakuten members can earn Rakuten Super Points
Core legal entity: Rakuten Group, Inc.
LinkShare
Online marketing solutions including affiliate marketing
Core legal entity: LinkShare Japan K.K.
Rakuten Marketing Platform
Providing full funnel ad and marketing products
Core legal entity: Rakuten Group, Inc.
Rakuten Data Marketing
Providing marketing solutions utilizing big data
Core legal entity: Rakuten Data Marketing, Inc.
Rakuten Data Solutions
Reserch and development of new data solutions
Core legal entity: Rakuten Data Solutions, Inc.
Rakuten SQREEM
Developing and providing digital marketing solutions built on AI-based behavioral pattern analysis
Core legal entity: Rakuten SQREEM, Inc.
Global
Rakuten Insight Global
Global internet market research services
Core legal entity: Rakuten Insight Global, Inc.
International & Sports Company
Japan
Tohoku Rakuten Golden Eagles
Professional baseball club business
Core legal entity: Rakuten Baseball, Inc.
Global
Rakuten Advertising
Digital marketing and advertising service with rich consumer insights that helps brands reach new customers and sustain loyalty
Core legal entity: Rakuten Marketing LLC dba Rakuten Advertising
Rakuten VIKI
Global video-on-demand service providing content translated by a volunteer community of fans
Core legal entity: Viki, Inc.
Rakuten Kobo
Global eBooks, audiobooks, eReader and eReading app
Core legal entity: Rakuten Kobo Inc.
Rakuten
Membership-based online reward site in the U.K., Spain, Germany and France
Core legal entity: Ebates Inc. dba Rakuten
Collective Voice
Collective Voice connects marketers and creators to develop and monetize meaningful content in the fast-changing influencer marketing landscape
Core legal entity: ShopStyle Inc. dba Collective Voice
Cartera
Shop & Earn offers, expert services and innovative product solutions for enterprise-level loyalty programs
Core legal entity: Cartera Commerce, Inc.
Rakuten Monkeys
Professional baseball club business based in Taiwan
Core legal entity：Taiwan Rakuten Baseball, Inc.