Group Headquaters

The Rakuten Group Headquarters provides functions to enhance the Group’s organizational effectiveness. It includes the corporate division, which handles headquarters functions such as general affairs, human resources, finance, accounting, and legal affairs, in addition to departments responsible for engineering, strategy, marketing, and the development and provision of new services.

Services

Group Company Division

Japan

Rakuten Drone

Drone / UGV / Delivery Service

Core legal entity: Rakuten Group, Inc.

Rakuten Farm

A Rakuten Group agricultura

Core legal entity: Rakuten Group, Inc., Rakuten Farm

Operation Division

Related Global services

Rakuten Advertising

Digital marketing and advertising service with rich consumer insights that helps brands reach new customers and sustain loyalty

Core legal entity: Rakuten Marketing LLC dba Rakuten Advertising

Rakuten VIKI

Global video-on-demand service providing content translated by a volunteer community of fans

Core legal entity: Viki, Inc.

Rakuten Viber

Global mobile messaging service

Core legal entity: Viber Media S.a.r.l.

Rakuten Kobo

Global eBooks, audiobooks, eReader and eReading app

Core legal entity: Rakuten Kobo Inc.

Related North American services

Rakuten

Membership-based online cash-back site in the U.S.

Core legal entity: Ebates Inc. dba Rakuten

Collective Voice

Collective Voice connects marketers and creators to develop and monetize meaningful content in the fast-changing influencer marketing landscape

Core legal entity: ShopStyle Inc. dba Collective Voice

Cartera

Shop & Earn offers, expert services and innovative product solutions for enterprise-level loyalty programs

Core legal entity: Cartera Commerce, Inc.

Related European services

Rakuten

Online shopping in France

Core legal entity: Rakuten France

Rakuten

Membership-based online reward site in the U.K., Spain, Germany and France

Rakuten TV

Video distribution service in Japan

Core legal entity: Rakuten Group, Inc.