APRIL 27, 2017
We are optimistic about the future. Since Rakuten’s founding as an e-commerce platform in Japan in 1997, we’ve seen innovation and entrepreneurship make dreams come true. Not just our dreams, but the dreams of our customers, partners, employees, shareholders and other stakeholders.
In 20 years, we’ve achieved so much together. And, as innovation accelerates and new opportunities appear, we look forward to achieving even more. Together.
In an era when few thought consumers would buy things on the internet, Rakuten Ichiba, an e-commerce marketplace, launched with just six employees, one server, 13 merchants and a burning passion to empower merchants that were small, regional or unfamiliar with computers and the internet.
A truly global company
Rakuten expanded through hard work, innovation and strategic investments to become a truly global company. Recruiting broadened its scope to attract the very best talent from around the world.
Drone delivery, adtech and e-commerce – just some of the industries in which Rakuten created new paths for innovation. And with the announcement of a partnership to commence in 2017 with FC Barcelona, that innovative spirit will have a fresh chance to shine in the global world of sport.