play

Thank you

for 20 years of your support

We are optimistic about the future. Since Rakuten’s founding as an e-commerce platform in Japan in 1997, we’ve seen innovation and entrepreneurship make dreams come true. Not just our dreams, but the dreams of our customers, partners, employees, shareholders and other stakeholders.

In 20 years, we’ve achieved so much together. And, as innovation accelerates and new opportunities appear, we look forward to achieving even more. Together.

20 years

1997

Passion
for empowerment

1997 It began with desire of empowerment

In an era when few thought consumers would buy things on the internet, Rakuten Ichiba, an e-commerce marketplace, launched with just six employees, one server, 13 merchants and a burning passion to empower merchants that were small, regional or unfamiliar with computers and the internet.

1997 It began with desire of empowerment
2010 A truly global company

2010

A truly global company

2010 A truly global company

Rakuten expanded through hard work, innovation and strategic investments to become a truly global company. Recruiting broadened its scope to attract the very best talent from around the world.

2016

New paths

2016 It began with desire of empowerment

Drone delivery, adtech and e-commerce – just some of the industries in which Rakuten created new paths for innovation. And with the announcement of a partnership to commence in 2017 with FC Barcelona, that innovative spirit will have a fresh chance to shine in the global world of sport.

2016 It began with desire of empowerment