Nixon is based in California エンシニータス and is the watch company which Andy Latts (Andy) and Chad Dinenna (Chad) started under the theme of "lifestyle watch" demanded among people playing surf, skating, 3S sports of Snow. In the autumn of 98, I started sale all at once in the above-mentioned board shop of the world in ten countries. When it is said why it is a clock, this is because it was not merely satisfied with a conventional thing. When people having surf, skating, a common part called Snow wanted you always to aim at the life with the style, I wanted to make a clock with the concept that there was not so far. As for the clock to create of Nixon, Nixon specifications that is all of chisels is custom-made for Nixon. For riders with totally different personality, I prepared for various types of models each and took in their opinion and it was specific and built up the clock which made much of functionality. Riders are concerned with orientation of an advertisement and the product development very much. The big thing creating a sensation will have to be the extreme sports industry if I do it with their novel idea and eyes of the foresight.