LUMINOXLuminox is launching the Essential Gear Sea, Air, Land and Space Series of timepieces. Luminox supplies military, law enforcement, SWAT teams, Navy SEALs, fighter pilots, and commercial spaceliner Space Expedition Corporation (SXC), so the brand has created four models designed for the different domains in which these users operate.
HISTORYLike many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.
THE NAVY SEALs AND MORE
The Luminox Navy SEAL watch is the timepiece that made Luminox famous. In 1993, the Assistant RDT&E Officer for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Cohen to develop a watch specifically for them and a revolution was born.
LUMINOX LIGHT TECHNOLOGY
Luminox’ self-powered illumination (LLT) allows one to view time at-a-glance, no matter what the light level, even in complete darkness – up to 25 years of complete darkness, in fact. Being able to read time effortlessly under any and all circumstances fills a need for various military and law enforcement groups, which is why the U.S. Navy SEALProcurement officers came to us asking us to create dive watches for them for night missions. It is also why U.S. Air Force pilots flying the F-117 Nighthawk™ Stealth Jets approached us. These are only two of many groups of “heroes” that truly understand and appreciate the inherent benefit of wearing a Luminox timepiece. As for the rest of the population: When was the last time you had to fumble for a light switch or a button on your watch in the dead of night? Wear a Luminox for a week and you won’t want to miss it.
LUMINOX TECHNOLOGYThe unique Luminox Light Technology ensure at-a-glance visibility – in fact, the technology Luminox watches provide a constant glow 24/7, no matter what the conditions are, for up to 25 years. Most other watches use luminescent paint that has to be charged by a light source and fades very quickly, or a “push to light” system, where you push a button for battery-driven illumination.
Luminox uses a proprietary technology, formerly reserved for the military, that makes Luminox watches literally stand out. Each Luminox watch features tiny gas lights (borosilicate glass capsules), which are always lit, on the hands, hour markers and when necessary, bezels. As a result of this unique technology, Luminox watches are always readable at a glance, no matter what the conditions are.
The Luminox Light Technology system is assembled by hand in each and every watch. Though more complicated, expensive and time consuming than normal luminescence, it is one of the things that makes Luminox watches special. This unique technology and the additional quality control steps Luminox mandates require extraordinary attention to detail and care in manufacturing. All Luminox watches are Swiss-made.
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Start Date: 25/07/2014 14:00 JST
End Date: 30/09/2014 23:59 JST
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