Home > Sustainability > Education the Next Generation

Print

Sustainability
  • Education the Next Generation
  • Fund-raising/Contribution Activities

We want to tell children about the power and possibilities of the Internet.

Rakuten IT School is operated with the goal of helping young people to fully understand the once unheard of possibilities now being made real by the internet. Classes draw upon the accumulated knowledge and experience of the Rakuten Group to explain how the internet can be used as a bridge between individuals or groups and the rest of society. Programs are mostly offered at vocational high schools to teach students about the possibilities of e-commerce, and what exactly they need to do to try it out for themselves. In 2010, year-long classes were held at six locations around Japan as part of the CSR activities of the Rakuten Group. We are proud to have the chance to not only teach students about how the internet is creating new opportunities for business, but also to help them connect with their communities through rapid and responsive interactions with other internet users.

Lesson Outline

Key points of product introduction ▼ The role of individual merchants in Rakuten Ichiba ▼ Principles of marketing ▼ Visits to merchants and factories ▼ Start of work on product plans and drafting related web pages ▼ Completion of draft of web pages ▼ Start of work on product marketing and related web pages ▼ Sales monitoring and web page changes based on the results

(Related link) Rakuten IT School

Page top