Rakuten Auction’s ‘System of Recycling and Cherishing Things’ and Charity Activities
Bringing the ‘System of Recycling and Cherishing Things’ to a Greater Number of People
Rakuten Auction, Inc. commenced Internet auctions on a platform entirely different from prior online auctions in November 2006, in order to give not only Net users but also a greater number of people access to the ‘system of recycling and cherishing things’, where ‘buyers pay acceptable prices to obtain things that are unwanted by sellers,’ the basic feature of Net auctions.
(Related link) Rakuten Auction
'Rakuten Safe Action Service'provides Safety and Security
(Related link) Rakuten Safe Auction Service
Under the concept of ‘safety and security’, Rakuten Auction strives to offer a Net auction service that allows anyone who can use a personal computer to participate readily, and has introduced the ‘Rakuten Safe Auction Service’, an escrow service to mediate all online auctions, to help eliminate vague feelings of uneasiness about Net auctions, such as “Will I really receive the product I purchased?,” “Will I really get paid for a product sold on the Net?,” “I might get a product different from what is shown in the photo on the auction site” and “Personal information provided for an auction may be abused.”
Under this secure settlement service, a winning bidder makes payment to Rakuten Auction and the payment is advanced to the seller only after the winning bidder checks the product delivered. This settlement method allows the winning bidder to make a final decision on the purchase after confirming the product actually delivered, thus eliminating the trouble of no delivery of the product the bidder paid for. As the seller ships the product only after being informed of the payment made to Rakuten Auction by the winning bidder, the seller does not have to worry about the trouble of no payment for the product shipped out.
Rakuten Auction also offers an anonymous delivery service, which allows users to participate in Net auctions with greater ‘safety and security’ without disclosing personal information, including their addresses, telephone numbers, mail addresses and names.
Rakuten Auction is making continued efforts to improve its systems and services to enhance the convenience of users for a wider penetration of Net auctions into society.
Charity Activities
With the cooperation of athletes, TV personalities, and other prominent figures, Rakuten Auction is holding charity auctions to promote donations to a wide variety of organizations. Rakuten Auction donates the proceeds from charity auctions to recipient organizations backed by your warm support.
(Related link) Rakuten Charity Auctions
| Charity Auction Proceeds | |
|---|---|
| 2006 | ¥1,407,340 |
| 2007 | ¥49,285,371 |
| 2008 | ¥32,329,940 |
| 2009 | ¥17,178,966 |
| 2010 | ¥44,229,534 |
| 2011 | ¥123,190,445 |
※ The above amounts show the sum of bids accepted in charity auctions in each year.
