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Helping Japanese Retailers Expand into Indonesia

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In order to help Japanese retailers expand their business overseas, Rakuten held a retail expo at the Grand Indonesia, a large shopping mall in Jakarta, Indonesia, while at the same time launching retail services for Japanese retailers on its local B2B2C model internet shopping mall, “Rakuten Belanja Online.

COOLJAPAN INDONESIA 2012

Rakuten launched the “Cool Japan Indonesia” project as part of its participation in the Ministry of Economy, Trade and Industry’s “Cool Japan Strategy Promotion Program.” The expo featured products from 36 retailers, and included a wide range of items from the worlds of Japanese fashion, gourmet foods, health and beauty, etc. The expo gave Indonesian consumers the opportunity to directly handle the goods, and even displayed items in model living spaces to offer an image of the type of lifestyle Japanese products can make possible. Furthermore, Rakuten is also providing opportunities for Indonesian consumers to continue buying these products (with some exceptions) on Rakuten Belanja Online.

As part of this project, 19 of the participating retailers visited the country in order to gain an understanding of Indonesian lifestyle and observe market conditions on the ground.

Merchant Name Store in Japan Store in Rakuten Belanja Online
ArrowHead http://www.rakuten.ne.jp/gold/arrowhead/ http://arrowhead.shop.rakuten.web.id/
Toko mandi sommelier! http://www.rakuten.ne.jp/gold/bathlier/ http://bathlier.shop.rakuten.web.id/
B-GALLERY http://www.rakuten.ne.jp/gold/b-galleryshop/ http://b-gallery.shop.rakuten.web.id/
etre!par bleu comme bleu http://www.rakuten.ne.jp/gold/bleucommebleu/ http://bleucommebleu.shop.rakuten.web.id/
Chuya-online indonesia http://www.rakuten.ne.jp/gold/chuya-online/ http://chuya-online.shop.rakuten.web.id/
CooLZON http://www.rakuten.ne.jp/gold/coolzon/ http://coolzon.shop.rakuten.web.id/
Drug Pony 1 http://www.rakuten.co.jp/drug-pony/ http://drug-pony-1.shop.rakuten.web.id/
ECHIGO MEIMONSYUKAI http://www.rakuten.ne.jp/gold/echigo/ http://echigo.shop.rakuten.web.id/
Hospitality Beauty Tokyo http://www.rakuten.ne.jp/gold/este-beauty-h/ http://hospitality-beauty-tokyo.shop.rakuten.web.id/
e-zakkamania stores http://www.rakuten.ne.jp/gold/e-zakkamania/ http://e-zakkamania.shop.rakuten.web.id/
HAL SPORTS http://www.rakuten.co.jp/halsports/ http://halsports.shop.rakuten.web.id/
HANSHIYA e-shop http://www.rakuten.co.jp/hanshiya/ http://hanshiya.shop.rakuten.web.id/
Hokkaido-Omiyage http://www.rakuten.ne.jp/gold/hokkaido-omiyage/ http://hokkaido-omiyage.shop.rakuten.web.id/
Ide Shokai http://www.rakuten.ne.jp/gold/ideshokai/ http://ideshokai.shop.rakuten.web.id/
kabegamiyahonpo http://www.rakuten.ne.jp/gold/kabegamiyahonpo/ http://kabegamiyahonpo.shop.rakuten.web.id/
KENKOU no 1 http://www.rakuten.co.jp/kenkou-no1/ http://kenkou-no1.shop.rakuten.web.id/
kimono-jepnag http://www.rakuten.ne.jp/gold/kimono-kyoukomati/ http://kimono-jepang.shop.rakuten.web.id/
kururi http://www.rakuten.co.jp/kururinokome/ http://kururi.shop.rakuten.web.id/
IMARI http://www.rakuten.ne.jp/gold/la-berger/ http://imari.shop.rakuten.web.id/
Fabric Plus http://www.rakuten.ne.jp/gold/maruju-textile/ http://maruju-textile.shop.rakuten.web.id/
SUZY'S WELLNESS SUPPLY http://www.rakuten.co.jp/noahsfood/ http://suzywellness.shop.rakuten.web.id/
okuchi http://www.rakuten.ne.jp/gold/okuchi/ http://okuchi.shop.rakuten.web.id/
Pillow Japan http://www.rakuten.co.jp/oyasumi/ http://pillow-japan.shop.rakuten.web.id/
Shirohato http://www.rakuten.ne.jp/gold/shirohato/ http://shirohato.shop.rakuten.web.id/
KAKEYA JEANS http://www.rakuten.ne.jp/gold/shopclover/ http://kakeya-jeans.shop.rakuten.web.id/
SHIBUYA-JP http://www.rakuten.ne.jp/gold/silver-bullet/pb/index.html http://shibuya-jp.shop.rakuten.web.id/
SUNROSE http://www.rakuten.ne.jp/gold/sunrose/ http://sunrose.shop.rakuten.web.id/
Zakka Jepang http://www.rakuten.co.jp/tees-factory/ http://zakka-japan.shop.rakuten.web.id/
YATABE company http://www.rakuten.co.jp/yatabe/ http://yatabe.shop.rakuten.web.id/
ARTAMIRA* http://www.artamira.jp/  
Lucy Pop* http://lucypop.jp/en/  
APOA co.,ltd. jab division* http://apoashop.jp/  
Yagicho hoten* http://www.yagicho-honten.jp/  
Kawaii TOKYO(HARADA)* http://kawaii-tokyo.jp/jp/jpn/index.html  
U333 Café* http://www.p-usami.jp/  
AKIBA NO HOSHI Online* http://www.akibanohoshi.com/  

*Merchants who participated in the mall event only

With the world’s fourth largest population, the growth in Indonesia’s consuming class is forecast to be huge. With more than 20% of households with an annual disposable income of over US$10,000 (approx. 800,000 yen), Indonesia is an attractive market for which further consumer growth is anticipated. By holding a retail expo and launching internet sales in this market, Rakuten is working to raise the interest of local consumers in Japan and support the overseas expansion of Japanese businesses.

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