Home > Sustainability > Rakuten Social Responsibility Project > About this project

Print

Sustainability

Rakuten Social Responsibility Project Eco Operation Company's Mission New Future Rakuten Social Responsibility Project Four Points for Everyone in Rakuten to Consider Green Energy

The Great East Japan Earthquake struck

Rakuten Social Responsibility Project

Japan on 11 March 2011. The earthquake caused widespread damage in Japan. The damage was not only limited to the earthquake itself, but also the resultant tsunami that devastated the Eastern coast of Japan and predicated the nuclear power station crisis in Fukushima. Not only has this crisis released dangerous radioactive materials into the environment, it has also caused power shortages across wide areas of Japan.

This disaster has triggered Rakuten to reconsider how we operate. The following outlines key theme-based initiatives we began following the disaster:

Four Points for Everyone in Rakuten to Consider

  • Working Toward a More Sustainable Future
  • Energy that is Friendly to Both People and the Environment
  • Conservation in Consideration of the Environment
  • Creating Value to Society through our Main Businesses

Based on Rakuten´s long-standing core value of "Empowerment" (empowering people and societies), the Rakuten Group has and will continue to take proactive steps to provide reconstruction support and do our part to tackle the energy issue, as well as make social contributions through the utilization of the Group´s operating base.

  • Working Toward a More Sustainable Future

    We, along with the children who will inherit our future, are responsible preparing a positive horizon for the world to walk toward. As a corporation, Rakuten is fully committed to realizing a variety of measures to support our future.
    Read the article
  • Energy that is Friendly to Both People and the Environment

    Modern society is dependent upon electric power generated by fossil fuels and nuclear power. We believe that the nuclear incident has triggered a rethink of energy issues. As a corporation, Rakuten will consider implementing services aimed at promoting green energy that is both people- and environment-friendly.
    Read the article
  • Conservation in Consideration of the Environment

    We are working to ensure effective use of limited resources by steadily reducing environmental loads.
    In response to unreliable electrical power supplies resulting from the nuclear incident, we have launched "Project 60: Our initiative to reduce power consumption by 40%." "Rakuten Smart Green Projexct: Our initiative to reduce power consumption by 20%." In addition to efforts made in the area of electric power, we have also taken up the "Eco Operation" challenge involving a series of corporate activities aimed at reducing wastage. We will promote these activities from the perspectives of preventing global warming, and of protecting the environment.
    Read the article
  • Creating Value to Society through our Main Businesses

    Through our business operations to date, Rakuten has developed strong relationships with many people including service users, Rakuten shop owners, hotel owners, and municipal governments. Rakuten considers it our responsibility to provide more personal and direct forms of reconstruction support to those in need, and to continue providing our services under all kinds of situations. We aim to be a corporation that creates value to society through our main businesses.
    Read the article

Page top