Rakuten Group Code of Ethics

We, the employees of the Rakuten Group of companies, pledge that, as we strive to become the World's #1 Internet Services Company, to maximize our shareholders' value and to contribute to society, we will conduct ourselves in a manner consistent with the Rakuten Brand Concepts.

We obey the spirit of the law

We maintain the highest ethical standards. We consistently act in a manner that exemplifies our Group's Brand Ideal of Integrity.

We respect all people

We respect human rights and individual dignity, and behave with integrity in order to ensure a fair and productive working environment for our entire staff.

We are responsible global citizens

We resist those who would threaten public safety or civil order. In pursuit of a just society we staunchly reject any request to engage in illegal or morally questionable activity.

We use and manage information carefully

We recognize that the information we keep, both that of Rakuten Group and of our customers, is sensitive and valuable. We manage this information conscientiously and use it prudently.

We pursue customer satisfaction

We always put ourselves in our customers' shoes and always act to exceed their expectations. By delighting our customers, we increase the value of our company and are thereby able to achieve our mission of contributing to society.

Established May 9, 2006