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Sustainability
Green Energy Energy Friendly to Both People and the Environment

Modern society is dependent upon electric power generated by fossil fuels and nuclear power. We believe that the nuclear incident has triggered a rethink of energy issues. As a corporation, Rakuten will consider implementing services aimed at promoting green energy that is both people- and environment-friendly.

Supporting the Solar Bear Fund with Rakuten Edy
Rakuten Edy, Inc., the provider of the Edy prepaid rechargeable smart card, runs an eco point program where consumers that purchase green home electronics or build/remodel their home using eco-friendly materials can earn points that can be exchanged for a variety of products and services.

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