Rakuten Green Tour
To raise environmental awareness through sports in Asia and America
The sports community for the environment
Rakuten Green Tour combines physical and green activities in order to use the influence of sports to raise eco-awareness about local environmental issues, hand in hand with non-profit organizations and professional athletes.
Rakuten CSR made in USA
Rakuten made its CSR initiatives “environment” and “local communities” global by launching the "Rakuten Green Tour" in the USA in summer 2015, and in Asia in 2016. Rakuten is passionate about sports and hopes that combining environmental protection efforts with sports events will have a profound impact on a great number of people.
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Rakuten Card was a co-organizer of Rakuten Green Tour in the USA in 2015. It notably sponsored the inaugural Rakuten Card Cup within the 2015 AVP Tour, consisting of a series of exhibition matches, and made a donation to The Huntington Beach Tree Society.
The Nature Conservancy is an American charitable environmental organization founded in 1951. It today gathers over one million members, including 600 scientists, and is considered as one the most trusted national organizations.
Orange County Coastkeeper was founded in 1999 as a non-profit organization to identify and remedy pollution issues affecting water quality in Orange County’s rivers, bays and coastal regions. Its mission is to protect and preserve the region’s marine habitats and watersheds through education, advocacy, restoration, research and enforcement.
The Huntington Beach Tree Society was founded as a non-profit organization in 1998 to help protect and care for the urban forest. The urban forest is the aggregate of all community vegetation and green spaces that provide benefits vital to enriching the quality of life.
Give Back Cincinnati is the largest non-profit organization in Cincinnati, with 2,400 active members and 15 years of service. It plans over two dozen of free volunteer opportunities annually, to give back to the local communities through various types of activity, such as school and community center makeovers or eco awareness raising campaigns.
Kilbourn Park Organic Greenhouse advances environmental stewardship in local communities by connecting people to nature, teaching sustainable gardening practices, and promoting fresh and healthy food to people of all ages through garden-based educational programs.
Founded in 1999, Friends of Hudson River Park is an independent NPO dedicated to the completion, care, and enhancement of the Hudson River Park, and is the designated fundraising partner of the Hudson River Park Trust. Friends creates opportunities for public contributions to and participation in the Park's operations and growth, to guarantee its future for generations of New Yorkers, Americans and visitors from around the world.
The Nature Society (Singapore) or NSS is a non-government, non-profit organisation dedicated to the appreciation, conservation, study and enjoyment of the natural heritage in Singapore, Malaysia and the surrounding region.
In January 2016, Rakuten Green Tour moved to Asia, starting with Singapore. 2016 is indeed a remarkable year for Singapore and Japan which celebrate the 50th anniversary of their diplomatic relations.