Rakuten and the environment are inextricably connected. From the variety of products sold on Rakuten Ichiba to the travel destinations promoted on Rakuten Travel, all depend on the richness of our natural environment. As a global company whose business is embedded in the environment, Rakuten considers environmental issues of critical importance. This is why Rakuten is committed to protecting the environment in all the Company’s services and social contribution activities.

Basic Approach

In accordance with The Rakuten Group Code of Ethics, we strive to work towards the realization of a sustainable society through protection of the environment and reduction of environmental impacts caused by Rakuten and use of our services, including greenhouse emissions, waste generation, energy and natural resource consumption, and all forms of pollution.
We are committed to better understanding our environmental impact on a global scale, in order to set appropriate reduction targets, take relevant actions in our business operations, and communicate these with transparency.
We will continue to provide services that empower our business partners and customers to mitigate their environmental impacts.

Rakuten Logistics

Our delivery packaging, such as cardboard boxes and envelopes, is available in 65 different sizes. In order to minimize the use of materials, we aim to use the most appropriate package size according to product dimensions.
For shipping boxes, we procure and use cardboard boxes made from 90 to 95% recycled paper as specified by Japanese standards. In addition, inflatable packing materials (air pillows) are used as cushioning solutions to protect products for some deliveries, an environmentally-friendly alternative to other materials.

Rakuten Ichiba

Prevention of re-delivery

As e-commerce has become a primary means of consumption in our daily life, Rakuten is working with delivery service companies on measures to improve the efficiency of parcel deliveries and to thus reduce the greenhouse gas emissions related to transportation.
To prevent re-deliveries, which are estimated to account for 20% of all home deliveries, Rakuten Ichiba has introduced several alternative delivery options for customers. For instance, they can choose to pick up their orders at the closest Rakuten Box or convenience store.

Biodiversity Protection

In accordance with Japan's commitment as a signatory to the Convention on International Trade in Endangered Species, as well as national and local laws on commercial trade, such as the Act for the Conservation of Endangered Species of Wild Fauna and Flora, trade in and promotion of wildlife and wildlife products from endangered species is prohibited on Rakuten Ichiba. In addition, Rakuten Ichiba policy forbids products that make use of whale, dolphin, ivory or sea turtle.
For more details, click here.

Sustainable Consumption

As part of our commitment to the realization of the United Nations Sustainable Development Goals, notably goal 12, “Responsible Consumption and Production", the Earth Mall opened in Rakuten Ichiba, April 2018. The Earth Mall gives consumers the opportunity to purchase products that support more sustainable lifestyles. It gathers information on consumer goods that are produced using practices that do not harm the environment, respect human rights, and enable the economic development of all stakeholders in their supply chain. The products of Rakuten Ichiba that respect such practices are highlighted on the Earth Mall, notably items complying with international certification that promotes, for example, sustainable fishing and aquaculture, and responsible management of the world’s forests for paper, wood materials, and palm oil production.
For more details, click here (page in Japanese).

Rakuten Energy

When it comes to efforts to mitigate climate change, Rakuten Energy is one of the most relevant Group businesses. Launched in 2013 to add smart and clean electricity alternatives to Rakuten offerings, it allows customers to have access to optimized electricity from low-cost and renewable sources.
In December 2017, Rakuten Energy launched the Rakuten Energy Trading System "REts", a trading platform for carbon offset credits certified by the Japanese Government. Such credits are created when corporations reduce emissions or invest in the absorption of greenhouse gases through saving energy, managing forests, and other activities. To date, the only options available to corporations wanting to trade their earned J-Credits have been conventional bidding or direct trading systems. Based on blockchain technology, REts brings greater transparency to the J-Credit trading process by enabling traders to clarify J-Credit value and trade volume in real time. To demonstrate and promote the merits of its services, Rakuten Energy has been offsetting the carbon dioxide emissions at stadiums during the games of Group teams, Vissel Kobe in soccer and Rakuten Eagles in baseball.

Disclosure of Climate Change Data

Rakuten strives to disclose information related to climate change to various stakeholders. We respond to annual CDP Climate Change surveys, which disclose details of our climate change related data, risks and opportunities. CDP, formerly the Carbon Disclosure Project, is a not-for-profit organization based in London and jointly run by institutional investors. CDP collects environmental data from major companies globally and publically shares the results of its analysis.

Environmental Data

CO2 Emissions

CO2 Emissions
  • *Data Boundaries : offices and warehouse in Japan
  • **Intensity: CO2 emissions per revenue

Electricity Consumption

Energy Consumption
  • Data Boundaries : offices and warehouse in Japan
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