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Sustainability
New Future Working Toward a More Sustainable Future

We, along with the children who will inherit our future, are responsible preparing a positive horizon for the world to walk toward. As a corporation, Rakuten is fully committed to realizing a variety of measures to support our future.

Rakuten IT School
Employee volunteers visit schools around the country to convey the potential of the Internet and raise awareness about safe and secure Internet use. With the cooperation of Rakuten Ichiba shops, collaborative projects are conducted, such as industry-academia partnerships and work experience programs.
Rakuten Institute of Technology
In addition to its central role of creating new Internet technologies, the Rakuten Institute of Technology administers industry-academia projects developed jointly with universities. It also holds a symposium that provides opportunities for young researchers to announce their findings, the largest event of its kind in Japan. Further, the institute actively conducts activities in support of academic associations and works to develop new joint industry-academia projects.
Sporting Activities
Rakuten actively promotes sports as activities that provide excitement and enrich people both physically and mentally.We want to help convey the vitality and entertainment value of sports to even more people and help enrich society that much more.
Staff volunteer activities in the disaster zone
Rakuten lends its support to voluntary action for two purposes. The first is to bring as many of our staff as possible to see the disaster-affected areas with their own eyes, to feel the situation there for themselves and to pass on information. The second purpose is so that this volunteering experience serves as an opportunity for Rakuten Group to continuously think about what kind of contribution it can make through its main business.

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