In the previous year Rakuten was able to achieve a power savings of up to 42.6%, now we move on to the next stage…
In the immediate aftermath of the March 2011 disaster, Rakuten took action to save as much power as possible. From the time of the disaster and over the period of peak summer electricity demand, Rakuten went beyond the request of the government to cut consumption by 15%, setting a higher target for itself to help alleviate the power shortages faced by the Japanese society.
Actions under the auspices of the Rakuten Smart Green Project
While the government demand for power savings ended in summer 2011, the electricity efficiency campaign of Project60 has been carried on by the Rakuten Smart Green Project. Rakuten will continue to commit to actions across the entire group to ensure permanent energy efficiencies.
Carrying on the 20% power savings achieved without government prompting
To overcome the power shortage triggered by the Great East Japan earthquake, the RSGP(Rakuten Smart Green Project ) will continue it's work to carry our 20% power saving .
We will meet this goal by conducting the most effiective solutions that we have collected from the past data.
Energy efficiencies for operational sustainability
Rakuten provides internet services, which depend on electricity. While a future shift to green energy beckons, it is incumbent upon the company to commit to action now in order to minimize its use of energy and focus on ways to become more efficient as a way to contribute to society.
Approximately 100,000 businesses trade on the Rakuten platform – all the more reason from the perspective of social responsibility to seek enhanced operational sustainability.
We will use energy in a way that is sustainable for business operations, ensures a healthy working environment and maintains productivity.
Visualization of Daily Power Consumption
For Project60, we fully implemented “Visualization of Daily Power Consumption” so that we could achieve the most effective results at the time and in the areas they were needed.
The result was daily graphs of power consumption in our Tokyo offices, enabling us to carry out measures efficiently.
Looking forward, we plan to use RSGP to collect more detailed data in order to improve the precision of analysis and forecasts, which will allow us to achieve even more effective measures.
We will use energy in a way that is sustainable for business operations, ensures a healthy working environment and maintains productivity.
Coming actions
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- Achievement of 20% cut in power consumption compared to FY2010
- Promotion of electricity savings in all offices nationwide, as well as at partner facilities
- Snowball effect through joint actions with business stakeholders (partners and customers)
Rakuten Social Responsibility Project
Rakuten CSR has been based on “empowerment” since it was founded. In addition to supporting reconstruction and tackling the energy issue, we are harnessing the business platform of the Rakuten Group to make a social contribution.
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