Rakuten TV Reinforces its Positioning with New Headquarters and Tagline

- The project designed together with CBRE Design Collective under the concept of team collaboration
- The company also presents its new positioning under the Discovering Streaming Freedom tagline

Barcelona, September 27, 2023 - Rakuten TV opens its new headquarters in Barcelona, an important project for the company that has been created with its team in mind and with an environmental commitment. In addition, Rakuten TV presents its new positioning with the tagline: Discovering Streaming Freedom, which reflects the spirit of the company.

The new Rakuten TV headquarters is located in the 22@ district, an area where many technology companies are based because of its strong link to innovation. The project, designed alongside CBRE Design Collective - one of the world's leading design and execution studios - aimed to adapt to the needs of the team and the hybrid home/office model resulting from the pandemic. As a result, workspaces were balanced with socializing areas and were designed and conceived with input from employees.

People need to feel comfortable in the office and reinforce all those moments of socialization in which ideas are shared and teams are strengthened. This is why the company - in line with the policy of the group to which it belongs - is committed to a work philosophy that is sustainable for the team and facilitates a flexible and pleasant return to the office. The time spent with colleagues is what makes the difference between working from home or in the office. In this sense, for Rakuten TV the key was that the office should adapt to people and not the other way around. To achieve this, they worked with a co-creation model with the team to understand their needs, creating areas such as the TV Labs to test and store TVs, the Picture & Sound room to freely test sound and light, and the Quiet Room with different uses, such as a maternity or meditation room.

The office has an auditorium where employees can meet for company events such as talks or internal initiatives, and a terrace - with 360º views of Barcelona, from the sea to the iconic Sagrada Familia - where teams can socialize and relax after work. There is also a canteen with fresh fruit, 13 meeting rooms, four phone booths and four focus rooms to ensure concentration for the rest of the team. Everything is designed to make people's lives easier and to enrich their workdays with an approach that balances life and work.  

Sustainability and inclusiveness have been another major focus of the new office project; in fact, the new building has the highest level of LEED sustainability certification: Platinum, due to good conditioning, temperature regulation, recycling and materials. But there have also been other actions such as the sale of the old office furniture to employees with proceeds of which were sent to a local NGO chosen collectively, in a circular economy and social impact perspective. 

The company created a new ESG (Environment, Social, Governance) area in January 2023 and has tracked its 2022 social impact and carbon emissions through its first dedicated report. It has also designed sustainable and inclusive spaces to encourage a more conscious attitude in its workforce through dedicated actions.

Discovering the Freedom of Streaming

Reinforcing the positioning of the platform that offers access to TVOD, AVOD and FAST across Europe, Rakuten TV also announces its new tagline: Discovering Streaming Freedom. With keywords that invite all people without distinction to see what the platform offers for every need.

Discovering because there is no other pan-European service that offers TVOD, AVOD and FAST in one place. Customers can choose curated content for any occasion, pay to watch new releases or simply sit back and watch for free with advertising what's airing on any of Rakuten TV's 500+ exclusive channels and original content.

Streaming because it's what the company does, in all possible forms and devices and all over Europe. 

Freedom because customers can decide everything, not only the title or the device but also whether they want to register or not, watch free content or pay for it. Users can decide on a title or for their favorite channel. They can also pay for a new release a few weeks after its release in theaters before other competitors with different prices according to quality, or watch content at zero cost, including the platform's exclusive and original productions (documentaries, reality shows, quiz shows and TV series). 

All these elements make Rakuten TV a rara avis that deserves to be discovered and enjoyed. No limits, no restrictions and no strings attached.

About Rakuten TV    
Rakuten TV is one of the leading streaming platforms in Europe that combines TVOD (Transactional video-on-demand), AVOD (Advertising video-on-demand) and FAST channels (Free Ad-Supported Streaming TV), providing users with a universe of content and making the whole entertainment experience easier. In Spain, the company also provides an SVOD (Subscription video-on-demand) service.    

The TVOD service offers an authentic cinematic experience with the latest releases to buy or rent in high audio and video quality. The advertising-supported offering comprises AVOD and FAST services. The AVOD service features more than 10,000 titles available on-demand, including films, documentaries and series from Hollywood and local studios, as well as the catalogue with Original and Exclusive content. The FAST service consists of an extensive line-up of over 500 unique channels among which 100 Owned & Operated (O&O) across Europe, including free linear channels from global networks, top European broadcasters and media groups, and the platform’s own thematic channels with curated content. Rakuten TV is available in 43 European territories and currently reaches more than 140 million households via its branded remote-control button and pre-installed app in Smart TV devices.    

Rakuten TV is part of Rakuten Group, Inc., one of the world’s leading internet services companies, offering a wide range of services for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors.