Darty and Rakuten France Join Forces for an Enhanced E-Commerce Offering to Benefit Their Customers

Paris, September 25, 2023 - Darty is expanding its online presence by opening a new digital store on the Rakuten France shopping platform. Rakuten shoppers will gradually be able to access the full range of products offered directly by Darty in flagship categories such as multimedia, telephony, household appliances and connected health/beauty. This synergy will enable Darty to reach an additional audience of over 15 million unique monthly visitors, and Rakuten to broaden its offering with products sourced by Darty experts, combined with Darty services such as delivery and installation.

A stronger digital offering to enhance purchasing power and optimize the customer experience

This partnership demonstrates the determination of these key retail players to strengthen their online offering and provide an optimized customer experience. By combining the quality of Darty's product and service offering with the benefits of Club R, this partnership marks a new promise in favor of French purchasing power.

Thanks to Club R's cashback system, shoppers will be able to recoup between 5% and 35% of the amount of their purchases.

“Our priority is to best meet our customers' current needs, and the integration of Darty on Rakuten France gives them access to a wide range of quality products. With this partnership, we aim to offer the French an enriched shopping experience while preserving their purchasing power, thanks in particular to cashback. This union strengthens Rakuten's position as an expert player in the digitalization of commerce, partnering retailers and consolidating its status as a pioneer in the sector”, says Fabien Versavau, CEO of Rakuten France and Executive Officer of Rakuten Group.

Thanks to this partnership, Rakuten is strengthening its catalog and benefiting from the quality of Darty's product offering in a large number of areas: small kitchen appliances, IT, sound and image, telephony, connected health, connected beauty, sport and leisure...

Complementary audiences and services to accelerate e-commerce growth

Darty will be able to draw on Rakuten's qualified traffic and all their marketing tools to increase the visibility of its product offering.

“We are delighted to partner with the Rakuten marketplace to reinforce our omnichannel strategy. With the opening of this new Darty virtual store, we are multiplying the points of contact with consumers to offer them the best of Darty”, says Olivier Theulle, Director of E-Commerce and Digital for the Fnac Darty group.

About Rakuten France
As a key player in French online shopping and a circular economy pioneer, Rakuten France is a generalist e-commerce platform offering new, used and refurbished products sold by professionals and individuals. Driven by an optimistic vision of e-commerce offering the most generous loyalty program in France, Club R, Rakuten boosts the purchasing power of more than 13 million members thanks to a unique cashback model rewarding online purchases.

Through many online services, Rakuten France also supports more than 12,000 professional sellers and partners in their digitalization. Among these services is Rakuten Fulfilment Network launched in 2022 which gives retailers access to a global network of experts providing the simplest, most efficient and economical response to their logistics requirements.

More on: global.fr.shopping.rakuten.com/actualite

About Fnac Darty 
Present in 12 countries, Fnac Darty is a European leader in the sale of entertainment and leisure products, consumer electronics and household appliances. With over 25,000 employees and a multi-format network of 987 stores by the end of December 2022, and is positioned as a major e-commerce player in France (with an average of nearly 24 million unique visitors per month) with its three e-commerce sites, fnac.com, darty.com and natureetdecouvertes.com. A leading omnichannel player, Fnac Darty reported sales of around €8 billion by 2022, of which 22% online. For further information: www.fnacdarty.com