Rakuten Launches “Rakuten Pet-Wari” Membership Program in Support of Pet-Owners in Japan

Tokyo, April 9, 2018 - Rakuten, Inc. today announced the start of “Rakuten Pet-Wari,” a new membership program aimed at those enjoying life with pets.

The program is free to join and offers a range of benefits, from coupons to other offers and useful information.

After signing up and registering their pet’s information, members will receive discount coupons that can be used when purchasing pet supplies on Rakuten Ichiba during their pet’s birthday month. Lucky draws will be held in which members can enter to possibly win sample boxes containing 10 of the latest pet foods and toys. There will also be member-only points campaigns for exclusive offers on pet supplies on Rakuten Ichiba, and lucky draws to win free coupons for pet blood tests. The program web page also introduces a variety of useful information for a more convenient and comfortable life with pets.*

Rakuten Ichiba, Rakuten’s e-commerce marketplace, offers over 3 million different types of pet-related products, such as pet foods, toys, and health care goods. In March, Rakuten also entered the pet insurance business with its acquisition of MottoGyutto Small Amount & Short Term Insurance Co., Ltd., whose core business is the provision of coverage for family pets (dogs and cats) requiring treatment or surgery at veterinary hospitals.

With these new services, Rakuten will continue to support the lives of pet-owners in Japan.

■ Members page URL: https://event.rakuten.co.jp/pet/petwari/

■ Eligibility: Rakuten members

■ How to participate in the program
1.Enter the required information at the program website.
2.After checking your registered information, enjoy the benefits of the program.

■ Outline of program benefits
・Birthday coupons
A 300-yen coupon for shopping at Rakuten Ichiba in the month of your pet’s birthday.
(Can be used with purchases of 3,000 yen or more.)

・Sample box lucky draws
Enter for your chance to win a sample box containing 10 topical pet foods or toys.

・Point campaign
Earn 100 points every month for meeting certain conditions after registering for Rakuten Pet-Wari.

・Free blood test coupon lucky draws
A free coupon for a blood test sold by the Honma Medical Supply store on Rakuten Ichiba.

*Please note that program benefits and conditions are subject to change.