December 15, 2017
  • Rakuten LIFULL STAY, Inc.
  • HyAS & Co. Inc.

Rakuten LIFULL STAY and HyAS Partner to Launch New Brand of Houses Designed for Use as Vacation Rentals

- Rakuten STAY HOUSE × WILL STYLE brand will fuel new market for detached houses as accommodation option -

Tokyo, December 15, 2017 – Rakuten LIFULL STAY Co., Ltd., a Rakuten Group company providing vacation rental services, and HyAS & Co. Inc., a management consulting firm specializing in the housing, real estate and construction industries, reached an agreement today over a business partnership to launch a brand of houses designed specifically for use as vacation rentals.

Rakuten LIFULL STAY is currently developing a range of sub-brands for Rakuten STAY, its vacation rental branding and operational support service offered in conjunction with Rakuten, Inc. The first sub-brand, which is for detached house-style rentals, is Rakuten STAY HOUSE. Other sub-brands will follow, including for resort hotels and capsule hotels.

Based on this new partnership, Rakuten STAY HOUSE will be combined with one of HyAS’s high-performance designer home brands, WILL STYLE, to form the joint brand “Rakuten STAY HOUSE × WILL STYLE.” Designed specifically for use as vacation rentals, Rakuten STAY HOUSE × WILL STYLE houses will be inexpensive to build and feature comfortable living spaces with outstanding insulation and soundproofing. Initially, they will be based on WILL STYLE’s flagship unicube design*, with a more diverse design lineup planned for the future. Sale of the houses will commence in February 2018 through HyAS’s partner companies.

  • Rakuten STAY HOUSE × WILL STYLE brand logos

The two companies are also jointly developing a business development manual that consolidates information like sales know-how and management techniques based upon their past track records. It will be provided to HyAS partner companies starting in February 2018.

Rakuten LIFULL STAY and HyAS hope to create a new market for detached house-style accommodations in an effort to counter the contraction currently seen in the Japanese housing industry, which has seen a decline in the number of new house orders.

* The unicube design is the most popular of the standard types of designer home within the WILL STYLE series. The design allows two houses and four car parking spaces to be arranged on a 182 square meter lot. It offers efficient layouts that can be situated on lots facing in any direction.

  • * Reference: WILL STYLE (unicube)  The exterior and interior designs of the Rakuten STAY HOUSE × WILL STYLE houses are slated for completion in January 2018. Sales of the houses will commence from February 2018.

Rakuten STAY
For more information about Rakuten STAY, see the press release here:

HyAS is a management consulting firm that specializes in the housing, real estate and construction industries. It packages and provides business know-how, systems, and more to member companies throughout Japan. One of its business lines is the WILL STYLE line of detached rental houses, which it has been offering for over 12 years through a business partnership with YASUNARI Co., LTD. (Shimonoseki City, Yamaguchi Prefecture). The WILL STYLE brand is epitomized by the unicube, a detached rental home product. The brand has adopted the Decos Dry construction technique that utilizes a heat insulating material (cellulose fiber) that allows for construction without the loss of insulation as standard on all its units. This prevents the formation of dew within the walls due to faulty construction, as well as the corrosion of support pillars and beams, which in turn guarantees the durability of the building frame (it comes with a 20-year guarantee against the formation of dew within the walls). It is this feature that has seen it continue to increase earnings as an investment product and achieve supplies of more than 3,000 units in total throughout Japan to date.

HyAS & Co. Inc.
Address: IK Building 5F
     2-24-9 Kamiosaki, Shinagawa-ku, Tokyo
Representative: Representative Director and President Seiichi Hamamura
Details of business: Management consulting services (knowledge development for housing, construction, and real estate services; asset consulting services; sales promotion and support services; etc.)
Date of establishment: March 31, 2005

Rakuten LIFULL STAY, Inc.
Address: Otemachi Financial City Grand Cube 3F
     1-9-2 Otemachi, Chiyoda-ku, Tokyo
Representative: Representative Director Munekatsu Ota
Details of business: Platform services related to vacation rentals, etc.
Date of establishment: March 2017

*Please note that the information contained in press releases is current as of the date of release.

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