August 8, 2017
  • Rakuten LIFULL STAY, Inc.

Rakuten LIFULL STAY to Launch Monthly Rental Apartment Information Site “LIFULL HOME’S Monthly”

- Providing information on monthly rental apartments and vacation rentals to real estate brokers and users -

Tokyo, August 8, 2017 – Rakuten LIFULL STAY, Inc. today announced the launch of “LIFULL HOME’S Monthly,” a site introducing monthly rental apartments that is scheduled to commence operations on September 4, 2017. Pre-application for property listings by real estate brokers begins from today, August 8, 2017.

Rakuten LIFULL STAY is a vacation rental business company created through the joint investment of Rakuten, Inc. and LIFULL Co., Ltd., and its tentatively-titled “Vacation Stay” vacation rental service is planned to be launched after the new Private Lodgings Business Law in Japan comes into effect. The new legislation places a 180-day limit on the utilization of a property as vacation rental accommodation, so for real estate brokers offering their properties only as vacation rentals, periods where the properties are vacant are expected. However, with the large number of users looking for mid-term accommodation of 30 days and over, Rakuten LIFULL STAY has decided to launch a monthly rental (short-term rental contract) apartment introduction service.

In addition, Rakuten LIFULL STAY will create systems that will make it easier for existing monthly rental apartment real estate brokers to offer their properties as vacation rental lodgings during blank periods in their regular contracts through its Vacation Stay service. By integrating the operation of its monthly rental apartment and vacation rental services sites, Rakuten LIFULL STAY aims to provide an optimal service to both real estate brokers and users.

Rakuten LIFULL STAY will also seek to drive traffic to “LIFULL HOME’S Monthly” by adding a “Monthly Rental Apartment” category to the top page of the real estate and housing information site “LIFULL HOME’S” ( operated by LIFULL Co., Ltd.

Rakuten LIFULL STAY will take various measures to provide an easy-to-use service to its users, such as providing a detailed breakdown of fees on the site. For real estate brokers, the company plans to offer an easy-to-understand and intuitive property management page, and introduce within the year a new inventory management system which will add a variety of new functionality, such as the automatic registration and display of vacant inventory and periods available on the management page.

Rakuten LIFULL STAY aims to create a highly convenient site for both real estate brokers and users, and provide services that meet their diverse needs.

Inquiries for real estate brokers

For inquiries regarding listing properties on “LIFULL HOME’S Monthly” or for additional information, please contact Rakuten LIFULL STAY at the following address:

Overview of Rakuten LIFULL STAY

Company name: Rakuten LIFULL STAY, Inc.
Office location: Otemachi Financial City Grand Cube 3F 1-9-2 Otemachi, Chiyoda-ku, Tokyo
Representative: Representative Director Munekatsu Ota
Details of business: Providing services related to vacation rental platform
Date of establishment: March 2017

*Please note that the information contained in press releases is current as of the date of release.

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