Tokyo, August 1, 2014 – Rakuten Card Co., Ltd., a Rakuten Group company, today announced that it has reached an agreement with the Japan Baseball Management Committee on an official partner contract with Samurai Japan, the Japanese national baseball team, who are aiming to develop baseball and sports in Japan, with the target of winning the 2017 World Baseball Championships. The official partner contract is for three years, ending in 2017.
Since its launch in 2005, Rakuten Card has provided a service based on the concepts of no annual fees and high reward points, and has this month entered into its tenth year.
With its vision of bringing its business model that has found success in Japan to the rest of the world to become the number one in the credit card industry, Rakuten Card deeply identifies with Samurai Japan, which has united both professional and amateur baseball to represent Japan in the same uniform on the global stage, and aims to become number one in the world Rakuten Card will strongly support Samurai Japan in its efforts to become the world champions.
As an official partner of Samurai Japan, Rakuten Card has a number of plans for its amateur support program, including donating a percentage of credit card transactions. Moreover, by using the Samurai Japan trademark and logo in Rakuten Card marketing and promotions, the Samurai Japan brand will reach a wider audience, maximizing its economic value and contributing to the development of Japanese baseball and sports.