TOKYO, April 1, 2013 – Rakuten Life Insurance Co., Ltd., announced today that the company has changed its registered name from AIRIO Life Insurance Co., Ltd., effective April 1, 2013.
Rakuten Life Insurance will aim to lower insurance premiums even further, make its products even easier to understand, and further simplify enrollment procedures. It will also continue to deliver compassionate, accessible services through the Internet and its approximately 7,000 insurance agencies across Japan. As a hybrid insurance company offering services through both offline agencies and the Internet, Rakuten Life Insurance will work to develop new life insurance solutions that make use of the Internet and further meet customer needs.
■□Internet sales of life insurance commence April 1□■
Internet sales of life insurance start today.
Get an insurance estimate and sign up for life insurance with ease on the Rakuten Life website.
■□New “Rakuten Life Love” – Only available on the Internet□■
“Rakuten Life Love*” term insurance will go on sale in conjunction with the start of life insurance sales on the Internet.
Rakuten Life Insurance will make use of the new product and its existing medical insurance, “Rakuten Life Smart Long Pinpoint,” to meet the needs of a wide range of customers.
Rakuten Life Insurance will maintain efforts to offer Japan’s best insurance solutions, never losing sight of the fundamentals of life insurance.
*Term insurance available only on the Internet (no refunds).