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July 22, 2011
  • Rakuten, Inc.

Rakuten to launch “Raboo” e-book store on August 10

― Advance sales of dedicated Panasonic e-book devices to commence today ―

Rakuten, Inc. (“Rakuten,” Chairman and CEO: Hiroshi Mikitani, Head Office: Shinagawa-ku, Tokyo) will launch its “Raboo” e-book store on August 10th. Pre-order sales of Panasonic’s dedicated e-book device “UT-PB1,” which is compatible with “Raboo,” commenced today..

“Raboo” is Rakuten's newly established e-book store. The store allows members of the service to employ their Rakuten member ID, including the use of their Rakuten Super Points to make payments. Members will be rewarded for each purchase with points to the value of 1% of the price of the contents purchased. The e-book store is also equipped with the “Chira Yomi” (browsing) function, which allows members to browse through books they are interested in or read sections of popular books before purchasing the books.

There are also plans to distribute contents with the launch of the store, including the digital versions of 2015 nen no denshi shoseki (Takaaki Maehara, Nomura Research Institute; Toyo Keizai, Inc.), Katsuma Kazuyo no bijinesu shikōryoku yōsei seminā (Kazuyo Katsuma; Discover21, Inc.), and 92 Golden Rules of Success (Hiroshi Mikitani; Gentosha Inc.), among others.

Preceding the launch of “Raboo” and release of the “UT-PB1,” pre-order sales of the “UT-PB1” commenced today on Raboo’s dedicated sales website, Panasonic’s online shop “PanaSense,” and the “Panasonic Selection Rakuten Ichiba Store” within Rakuten Ichiba.

Details are as follows:


E-book store “Raboo”


(1)Name of store: Raboo   

(2)Launch date: August 10th, 2011

(3)Compatible at launch with: Panasonic “UT-PB1”
|             *There are plans to gradually expand the range of compatible devices.

(4)Logo→ http://corp.rakuten.co.jp/pr/2011/0720/release_0720_01.pdf

                    Advance sales of the dedicated Panasonic e-book device “UT-PB1”

◆Raboo’s dedicated sales website URL→ http://www.rakuten.ne.jp/gold/raboo/

      -Through the end of July, all customers who place advance orders for the device will be rewarded with five times the standard number of points.

      -Free delivery

(Reference)

The device is also available at “PanaSense” and “Panasonic Selection Rakuten Ichiba Store.”

- “PanaSense” URL→ http://ec-club.panasonic.jp/mall/sense/open/

- “Panasonic Selection Rakuten Ichiba Store”  URL→ http://www.rakuten.co.jp/panasonic/

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