Rakuten's Ad Business Utilizes AI to Identify Future Buyers

Rakuten's "Future Purchase Prediction" is an innovative service that leverages vast data from over 70 Rakuten services as well as advertisers, enabling AI to identify demand unpredictable by humans and forecast future buyers. It reaches potential customers who've been missed by conventional targeting ads, resulting in numerous successes, including an average 50% reduction in customer acquisition cost (CPA). Here, we introduce the mechanism of "Future Purchase Prediction" and its concrete results through case studies with a housing manufacturer and a beverage manufacturer.