"Paul Smith" x by R: Rakuten's Unique Fashion Empowerment Project
- April 22, 2025
- by RNN
In March 2025, "Rakuten Fashion Week TOKYO 2025 A/W," of which Rakuten Group is the title sponsor, was held. This year, Rakuten supported the "Paul Smith" runway show through "by R," a Rakuten project aimed at empowering the Japanese fashion scene. Enjoy valuable footage of the glamorous show, as well as rehearsals in London and Tokyo with designer Paul Smith, and behind-the-scenes footage from the day of the show.
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