Popular Rakuten Ichiba Food at First-ever "Kuishimbo" Festival

The "Kuishimbo (Foodie) Festival Presented by Rakuten" was held for the first time ever, bringing together around 20 Rakuten Ichiba merchants from across Japan in one location selling a total of about 50 popular food items from meat to seafood and sweets. The venue of Yoyogi Park in central Tokyo was bustling with customers, including overseas tourists and even dogs out on a walk! Check out the video for more details on the tasty event, including interviews with a participating merchant, a national brand representative, and a Rakutenian who was part of the organizing team.