Rakuten Ecosystem Full Force! J.LEAGUE ONLINE STORE achieves 100x sales

The J.LEAGUE ONLINE STORE, operated by Rakuten Group since 2017, is a store where users can purchase official merchandise from all 60 soccer clubs in the J.LEAGUE. It has grown steadily over the past seven years, increasing its sales by 100 times in that time. In particular, the store works as One Team to deliver uniforms in time for the start of the season, most recently to over 55,000 customers in just a month and a half.

This time, we spoke with J.LEAGUE executives and members of the EC Sports Section and Rakuten Super Logistics (RSL). Check out the video for glimpses of their strong sense of trust and the One Team spirit of the Rakuten Ecosystem.