Collective Voice Creators and Brands Speak Out

June 21, 2024
by RNN

With 80% of marketers utilizing creators (influencers) nowadays, Rakuten's creator marketing platform Collective Voice is an increasingly valuable business in the US. In this report, we share the insights and voices of some of the creators and brands that Collective Voice connects together. Founder of popular lifestyle site The Mom Edit and a representative from luxury department store Saks Fifth Avenue speak about how their surprising match-up became a big hit, while creators specializing in "midsize" fashion and fitness & wellness open up on their strategies for success.

About Rakuten News Network

Rakuten News Network (RNN) is an internal news site providing daily video news about Rakuten to the company's employees around the world.
The videos on this site, which are originally from RNN, offer an insight into the activities of the Rakuten Group and the various services its diverse workforce provides.